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The Origin
A few years ago, our founder Eric was drinking a flavored seltzer and asked himself a simple question. Why does seltzer with “natural flavors” bear so little resemblance to the real plants on the label?
Why are the only options for flavoring water and seltzer crystalline powders with cartoonish flavors or fruit juices loaded with sugar? Why isn’t there flavor that starts with the plant and stays true to its essence? Why can’t a flavored seltzer give me something beyond hydration - what you need to maintain health and wellbeing?
A Broken System
One major factor is a flavor industry largely controlled by four big companies with a vested interest in keeping “natural flavors” a mystery box.
Pulling back the veil of flavor creation revealed something surprising - at its most essential, making flavors had a lot in common with the world of herbalism and essential oils.
Why do two practices so similar in their raw materials, end up with such different products?
A Better Way
Hydrosols are the missing link. The water soluble coproduct of essential oil production, hydrosols carry many of the flavor constituents of plants and similar benefits to their essential oil cousins. Everyone knows oil and water don’t mix, but many flavors contain oils. To mix them with water, you need to add surfactants and emulsifiers (conveniently hidden behind “natural flavors” on the ingredient list). Water-based hydrosols naturally mix with water, with no added surfactants or emulsifiers. While hydrosols and essential oils are born of the same process, hydrosols are much safer to drink. A process that yields mere drops of essential oils, yields gallons of hydrosol, meaning they are much more dilute and gentle.
Plant Drops
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Wehl Plant Drops are the realization of this journey - hundreds of trials, careful study of traditional herb blends and tasting and balancing flavors to get the cleanest possible taste. In the end, you will taste the difference.
Our Mission
Wehl Plant Drops bring together the practice of herbalism and the world of flavor. Age old herbal wisdom to transform our health and daily rhythms. Flavor to highlight and elevate everything that we eat and drink.
Wehl wants to deepen the way the world sees flavor - as good for the body, good for the soul and good for the earth.